Wii controls female console market, says Nintendo

**md.relwan** · 12-06-2009, 08:11 AM

According to Nintendo of America president Reggie Fils-Aime, the Wii has dominant control over the female home console "primary players" market in the United States, totaling 80 percent.

As reported by Kotaku from the BMO Capital Markets event today, Fils-Aime showed a chart with the Wii at 80 percent of the market, the Xbox 360 at 11 percent and the PS3 controlling the rest of the pie. Handhelds and PC gamers were not included.

The definition of "primary players" is those that are the main users of the console in a household, and Fils-Aime said there were 11.7 million female primary players in the US, with 9.36 million of those playing the Wii.

"This didn't happen by accident," Fils-Aime added. "It's the result of a deliberate attempt to expand the market."

**Sufgania** · 12-06-2009, 10:45 AM

This makes perfect sense to me (I'm a girl), even though I don't own a Wii (yet! :P) it has always been the console that appealed the most to me. Not sure why that is though, but I can confirm that they are right!

**Subsistence** · 12-08-2009, 05:53 AM

Hmm girls take wii as an weight-loss or exercise machine ? Most girls i know hate going to the gym but when they talk about wii , they get very excited. Another reason would be because of the games in wii , mostly they are cute , not like playstations and xboxs which features high definition graphics.

**ryuken** · 12-11-2009, 05:42 PM

These stats are rough and i don't think they are in anyway factual. I have seen women playing more xbox and PS3 than wii.

**Sufgania** · 12-14-2009, 09:59 AM

Originally Posted by Subsistence

Hmm girls take wii as an weight-loss or exercise machine ? Most girls i know hate going to the gym but when they talk about wii , they get very excited. Another reason would be because of the games in wii , mostly they are cute , not like playstations and xboxs which features high definition graphics.

I think you might be on to something there... Wii Fit seems really really popular, and even though I don't know this for sure (I haven't seen any research or anything) I think a large part of the users are women. And the Nintendo games are something special too!

So yes, I think you are right!